Retargeter

Empty Emotional Promises – Part Two

This is the final installment of our two part guest series on empty emotional promises.  You can read the first post here.

Last week we went over the #1 emotional marketing mistake of all time: The Emotional Empty Promise.  OK, …

Empty Emotional Promises – Part One

In my 20+ years consulting for dozens of Fortune 100 companies (including Kraft, Panasonic, Lipton, American Express, and Whirlpool), my wife and I have evaluated literally hundreds of marketing campaigns for their emotional appeal to prospects.  So it’s with much …

How to Develop a Successful Cross-Channel Marketing Strategy

Many businesses beginning to ramp up their marketing efforts may find themselves asking the same question: Which marketing strategies are right for me? Should I focus on driving traffic with SEO, SEM and display advertising? Or should I worry about …

Goal Setting for Marketing Teams

What’s the point of setting goals? We often make them, only to quickly abandon them, or forget about them entirely—just think about your last New Years Resolution.

No matter your past failures, goals are crucial to defining and measuring success. …

21st Century Recruitment

Hiring has come a long way from the days of bulletin boards and classified ads. Technology has changed the way that people find jobs and employers recruit new hires, as demonstrated by the popularity of job boards like Monster.com and …

how://does.your.url/affect-seo?

*Note: All websites listed in this post were used for example purposes only

URL structure typically includes four main elements: subdomains, domains, folders, and pages. Does this look familiar?

http://subdomain.domain.com/folder/page

Each element has a different priority in SEO tactics (source: …