B2B Retargeting and the Path to Online Purchase
A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search …
Read MoreA Guide to Contextual ReTargeting – Advanced Audience Extension
While looking for a way to direct bounced website visitors back to your site, youve probably explored the idea of retargeting. By advertising on sites that your bounced traffic visits, youre more likely to pull them back to your site …
Read MoreThe Pros and Cons of Twitter Retargeting
The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether its to allow customers to communicate with your company, to make a purchase or to fulfill …
Read MoreManage & Optimize Retargeting Campaigns Alongside Search, Social, Display & Mobile
ReTargeter is pleased to announce an upcoming app integration into the AdStage online advertising platform! Our upcoming app for AdStage will provide a single interface for you to build, manage and report on ad campaigns across ReTargeter, Google, Bing, Facebook …
Read MoreHow to Design Smarter Retargeting Campaigns
Retargeting is only as good as your campaign setup and your willingness to adjust your settings based on performance. You may be seeing results from a set it and forget it strategy, but there are numerous ways to iterate and …
Read MoreOptimization Secrets: Stuff About Retargeting We Shouldn’t Tell You
When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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