New Years Resolutions for Online Advertisers
The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason …
Read More5 Ways to Avoid Creeping People Out With Your Retargeting
As marketers, we are used to, and even intrigued by, the types of personalized marketing signals we receive on a daily basis. Everyones doing it everything from Amazon goods to online services to that purse youve been eyeing on …
Read MoreWill Changes in Product Search Help or Hurt Your Business?
Will changes in product search help or hurt your business? With the holiday season upon us, Google and Bing, two of the largest search engines in the world, have made some pretty extensive changes to their product search options. What …
Read MoreTop 5 Articles this WeekDecember 2, 2013
The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing …
Read MoreIs the World of Advertising Moving Away from Cookies?
Cookies are the central force behind many online marketing tactics and a sensitive subject for Internet users. Is the world of advertising moving away from cookies? Well, the answer is yes and no. As some organizations move away from them, …
Read MoreWhy You Should Be Facebook Retargeting This Holiday Season
From the Christmas decorations making their appearance while jack-o-lanterns were still on the shelves to the onslaught of holiday music that began around the same time, it seems like this year is no different from its predecessors; the holiday season …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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