Retargeting

The Little Known History of Online Targeting

Complex online targeting has become a fact of life. People are rarely surprised by advertisements that are perfectly catered to their needs, but online targeting hasn’t always been the savvy marketing device that people take for granted. Here’s a look at the impressive transformation that online targeting has undergone in order to get where it is today. Early […]

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ReTargeter Ranked as Top 10 Retargeting Solution

ReTargeter is proud to announce that we have been selected as one of the top two in the top ten retargeting solutions list by topppcs.com, an independent research firm that performs in-depth research and analysis on the top performing agencies and software vendors in the online marketing industry. ReTargeter was chosen after a rigorous evaluation process that […]

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Sorry Email Retargeting, But We’ve Moved On. Say Hello to CRM Retargeting!

A couple of months ago, Google quietly shook the email retargeting world by automatically displaying email images. In case you aren’t familiar, this is generally how email retargeting works: a pixel is placed in the body of an email, once a reader views the pixel, an anonymous cookie is dropped into their browser, making the […]

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Top 3 Retargeting Frustrations and How to Fix Them

The numbers prove the point — retargeting works: An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’ site conversion rates come in at 2%, but retargeted traffic converts at 20% Retargeting has become […]

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Top 5 Articles This Week – January 21, 2014

B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels. 7 Ways You Should Have Advanced Your Digital Strategy in 2013 […]

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Retargeting is a Safe Way to Use User Data

With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have begun to wonder what information websites have access to and how that information is used. […]

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Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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