Top 5 Articles This Week – January 21, 2014
Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels.
Wow, its January 2014 already! If youre like me, 2013 was a fast-moving combination of wins, near-misses, regrets, accomplishments, failures and fun. Amongst it all, I hope you can look back and count 2013 as a pivotal year for your online strategy. Before we dive into 2014, Im thinking of seven ways you could have, no make that should have, advanced your digital strategy.
Web surfers arent going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day. As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, Ill provide several pointers on how to create fatigue-proof ad creative.
Advertising with images, opposed to text, has the ability to communicate complex, complicated, and 140+ character messages in the fastest, and shortest way possible. Take advantage of 2014, use these top 5 tip to optimize your image ads.
A/B testing is fun. With so many easy-to-use tools around, anyone can (and should) do it. However, theres actually more to it than just setting up a test. Tons of companies are wasting their time and money by making these 12 mistakes. Here are the top mistakes I see again and again. Are you guilty of making these mistakes? Read and find out.