Retargeting

Retargeting Basics: Recommendations from ReTargeter’s Experts

Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog describing the ins and outs of Retargeting. Below you’ll find a brief summary of her key points. Click here to view the original article. Set Your Campaign Goals in Advance Schneider recommends kicking your campaigns off […]

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Retargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise

What’s the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education? Pencils of Promise (PoP) was founded by Adam Braun, who at the age of 16 was already a rising star on Wall Street. After graduating magna […]

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Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, Forrester says today’s businesses must become “customer obsessed” because the only sustainable competitive advantage is […]

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Win the War for Talent with Retargeting: Attract the Right Candidates

  What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and candidate recruitment. One finding that may surprise you is that today’s job seekers use an average of 16 different […]

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ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf Primeloop is launching a new product called Retargeted Conversations. With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads. With Primeloop Retargeted Conversations, you can build a campaign around a highly engaged audience without first driving them to your […]

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The Little Known History of Online Targeting

Complex online targeting has become a fact of life. People are rarely surprised by advertisements that are perfectly catered to their needs, but online targeting hasn’t always been the savvy marketing device that people take for granted. Here’s a look at the impressive transformation that online targeting has undergone in order to get where it is today. Early […]

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Case Study: BattlBox

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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