Retargeting

Best Practices in B2B Retargeting

It’’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching out to past visitors on the sites that they normally visit each day by using […]

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Retargeting Basics: Recommendations from ReTargeter’s Experts

Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog describing the ins and outs of Retargeting. Below you’ll find a brief summary of her key points. Click here to view the original article. Set Your Campaign Goals in Advance Schneider recommends kicking your campaigns off […]

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Retargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise

What’s the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education? Pencils of Promise (PoP) was founded by Adam Braun, who at the age of 16 was already a rising star on Wall Street. After graduating magna […]

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Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, Forrester says today’s businesses must become “customer-obsessed” because the only sustainable competitive advantage is knowledge […]

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Win the War for Talent with Retargeting: Attract the Right Candidates

  What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and candidate recruitment. One finding that may surprise you is that today’s job seekers use an average of 16 different […]

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ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf Primeloop is launching a new product called Retargeted Conversations. With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads. With Primeloop Retargeted Conversations, you can build a campaign around a highly engaged audience without first driving them to your […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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