Retargeter

Best Practices in B2B Retargeting

It’’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching …

Retargeting Basics: Recommendations from ReTargeter’s Experts

Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog describing the ins and outs of Retargeting.

Below you’ll find a brief summary of her key points. Click here to view …

Retargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise

What’s the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education?

Pencils of Promise (PoP) was founded by Adam Braun, who …

Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, …

Win the War for Talent with Retargeting: Attract the Right Candidates

What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and …

ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf

Primeloop is launching a new product called Retargeted Conversations.

With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads.

With Primeloop …