How Campaigns Can Use Social Ads to Reach the Right Audiences
The 2012 campaign has been called the Facebook election and the Twitter election on more than one occasion. Social media is being heralded as a way to spread your message through earned (read: unpaid) media. But is that the end …
Read MoreTop Political Advertising Articles – March 23, 2012
Check out our weekly roundup of the week’s top articles in political advertising and technology
Republicans in Congress Use Twitter ‘More Effectively’ Than Democrats [Study] Outside Groups Spend Online in Illinois Congressional Races In Terms of Web Traffic, It’s Obama… Read MoreThe Road We’ve Traveled: A New Form of Political Speech
Video messaging is a tried and true form of political outreach and the 30 second political spot has been a campaign staple for decades. But online video, which is becoming more and more ubiquitous, is an entirely new medium, and …
Read MoreTop Political Advertising Articles of the Week – March 16, 2012
Here’s our weekly roundup of the best articles in political advertising.
Gingrich Pins Hopes on Hashtags With Video, Obama Looks to Expand Campaign’s Reach Through Social Media Apps Become New Political Yard Signs Study Finds YouTube Campaign Videos More Positive… Read MoreOnline Campaigns: Letting Go of Message Control to Build a Grassroots Network
The Internet is often referred to as the great equalizer due to the fact that it facilitates the wide dissemination and consumption of information. Compare that to the average political campaign, which has historically kept ironclad control of the candidates …
Read MoreTop Political Advertising Articles of the Week – March 9, 2012
Here’s our weekly roundup of the top political advertising articles of the week:
Super PACS Could Drive Total 2012 Election Spending to $9.8B Obama Mines for Voters with High Tech Tools PayPal’s Geo-Fenced Where Ads Go Political What Was Super… Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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