ReTargeter Blog

Top Political Advertising Articles of the Week – March 16, 2012


Here’s our weekly roundup of the best articles in political advertising.

  1. Gingrich Pins Hopes on Hashtags
  2. With Video, Obama Looks to Expand Campaign’s Reach Through Social Media
  3. Apps Become New Political Yard Signs
  4. Study Finds YouTube Campaign Videos More Positive than TV Ads
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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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