Political Advertising

What Not to Miss at Campaign Tech

We’re incredibly excited to be attending this year’s CampaignTech.  With an incredible list of speakers, this event promises to offer valuable learning experiences and a valuable opportunity to connect with thought leaders and industry insiders.

Colin Delany, founder and editor …

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Top Political Advertising Articles of the Week – April 13, 2012

Here’s our weekly roundup of the top articles in political advertising and tech.

How Twitter Lets Politicians Route Around the Media Optimizing the 2012 Presidential Donation Forms Infographic: Republican Presidential Campaign Emails Compared Don’t forget to sign up for our… Read More

How Political Campaigns Can Leverage Online Video

Since John F. Kennedy used TV to win the 1960 presidential election, the 30 second spot has been a staple of the political campaign.  In this election cycle, fewer and fewer voters watching live TV, as more are heading online …

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Top Political Adverting Articles of the Week – April 6, 2012

Here’s our weekly roundup of the week’s top articles in political advertising and tech:

As TV Viewing Habits Change, Political Ads Switch Screens Social Media as an Election Predictor? Not So Fast Univision Sells Hispanic Digital Audience for 2012 Election… Read More

Crafting the Perfect Email Marketing Strategy for Your Campaign

Political email marketing is an important part of any campaign strategy, but it’s incredibly easy to get it wrong.   In many instances, email marketing campaigns are not properly coordinated and fail to stay relevant and make supporters want to get …

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Top Political Advertising Articles of the Week – March 30, 2012

Check out our weekly roundup of the top articles of the week in political advertising and tech:

Obama Camp on Pace to Spend $35 Million on Web Ads Romney’s Effort to Connect with Wisconsin Voters Meets Derision from Dems on… Read More

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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