ReTargeter Blog

Top Political Advertising Articles of the Week – March 9, 2012


Here’s our weekly roundup of the top political advertising articles of the week:

  1. Super PACS Could Drive Total 2012 Election Spending to $9.8B
  2. Obama Mines for Voters with High Tech Tools
  3. PayPal’s Geo-Fenced Where Ads Go Political
  4. What Was Super Tuesday’s Top Social Media Moment?
  5. Reverse-Engineering Obama’s Message Machine
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Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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