Political Advertising

The Top 3 Trends in Political Advertising Online

2012 will be a watershed year for political advertising online. The Obama campaign and the DNC have already spent more than $21 million online, a number that can only be expected to multiply as we get closer to the general election. This election season, as political advertising online has ballooned, three key trends have emerged: increased […]

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Top Political Advertising Articles of the Week – May 18, 2012

Here’s our weekly roundup of the top political advertising articles of the week: Romney Unveils First Ad of General Election Retail vs. Wholesale Online Politics The Importance of Social Media in Elections: Mostly Hot Air Can Romney Catch Up to Obama Online? Don’t forget to sign up for our newsletter to stay up to date on […]

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Top Political Advertising Articles of the Week, May 11, 2012

Here’s our weekly roundup of the top articles in political advertising and tech: Obama, Democrats Spent 21 Million on Web Ads So Far Twitter Plays Outsize Role in 2012 Campaign Cookie-Based, Voter-File Ad Targeting: From Exotic to Expected in Six Months Don’t forget to sign up for our newsletter to get the weekly digest sent […]

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How Online Ad Targeting Became a Campaign Staple (And Why There Could Be a Downside)

While online advertising is still a relative newcomer to the political space, it has managed to become a staple of political outreach. In four short years, online spending has doubled as a percentage of total political campaign spending. Online advertising is a broad and rapidly changing field, and while consumer brands are often quick to try out […]

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Top Political Advertising Articles of the Week – May 4, 2012

Here’s our weekly roundup of the top articles in political advertising and tech: That New Friend You Made on Facebook? He Might be Named Mitt or Barack How Online Advertising Can Make Political Ads More Effective Romney Ad Firm Partners for Big Data on Hispanics Republicans Use Crowdsourcing to Attack Obama Campaign Don’t forget to […]

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Key Takeaways from CampaignTech

This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didn’t make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful speakers.  Of the myriad topics covered, three major themes arose again and again: mobile, the […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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