The Top 3 Trends in Political Advertising Online
2012 will be a watershed year for political advertising online. The Obama campaign and the DNC have already spent more than $21 million online, a number that can only be expected to multiply as we get closer to the general …
Read MoreTop Political Advertising Articles of the Week – May 18, 2012
Here’s our weekly roundup of the top political advertising articles of the week:
Romney Unveils First Ad of General Election Retail vs. Wholesale Online Politics The Importance of Social Media in Elections: Mostly Hot Air Can Romney Catch Up to… Read MoreTop Political Advertising Articles of the Week, May 11, 2012
Here’s our weekly roundup of the top articles in political advertising and tech:
Obama, Democrats Spent 21 Million on Web Ads So Far Twitter Plays Outsize Role in 2012 Campaign Cookie-Based, Voter-File Ad Targeting: From Exotic to Expected in Six… Read MoreHow Online Ad Targeting Became a Campaign Staple (And Why There Could Be a Downside)
While online advertising is still a relative newcomer to the political space, it has managed to become a staple of political outreach. In four short years, online spending has doubled as a percentage of total political campaign spending.
Online advertising …
Read MoreTop Political Advertising Articles of the Week – May 4, 2012
Here’s our weekly roundup of the top articles in political advertising and tech:
That New Friend You Made on Facebook? He Might be Named Mitt or Barack How Online Advertising Can Make Political Ads More Effective Romney Ad Firm Partners… Read MoreKey Takeaways from CampaignTech
This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didnt make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
Read more