ReTargeter Blog

Top Political Advertising Articles of the Week – April 13, 2012


Here’s our weekly roundup of the top articles in political advertising and tech.

  1. How Twitter Lets Politicians Route Around the Media
  2. Optimizing the 2012 Presidential Donation Forms
  3. Infographic: Republican Presidential Campaign Emails Compared
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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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