Sometimes the world of marketing optimization gets confusing. People find themselves wondering if its worth the trouble to pay attention to all of the various metrics that can go into targeting a successful campaign. Is it?
Yes, its totally worth …Read More
In a previous post, we showed you how to use retargeting to attract the right talent in the first stages of a job search, orientation and consideration. In a 2013 Candidate Behavior Study, CareerBuilder found that job seekers use all …Read More
Whats the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education?
Pencils of Promise (PoP) was founded by Adam Braun, who …Read More
Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, …Read More
Photo Credit: decoded_conf
Primeloop is launching a new product called Retargeted Conversations.
With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads.
With Primeloop …Read More
ad:tech San Francisco 2014 is now history. But there are many memories were going to take away from the conference and expo. But first, lets mention the tipsy elephant in the room: Sean P. Diddy Combs. Has there ever been …Read More