Post-view conversions are often undervalued.
Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts. This is short-sighted, however, as there is tremendous value in identifying an assist percentage …Read More
Let’s face it – the internet is full of ads. Just about every page has them, and whether you scroll through or click out of them, ads are a part of our browsing culture. It’s been estimated that the average …Read More
View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed. The Interactive Advertising Bureau (IAB) defines view-ability as this; a display …Read More
Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key …Read More
In managing display advertising campaigns, it’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter …Read More
Young companies, often strapped for cash, need to get creative when it comes to problem-solving. They can build a fix in-house investing substantial time and effort or instead forge mutually beneficial partnerships with other companies to overcome their …Read More