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Top 5 Articles of the Week – June 14, 2013

Study: Rich Media Ads Create More User Interaction Than Standard Banners

Mobile proves a tough landscape for marketers. In an effort to address these challenges, the IAB has released Mobile Rising Stars Formats into their ad portfolio along with a study which shows that these formats outperform standard mobile banner ads. According to the IAB, these formats, “garner greater user interaction and deliver higher brand and message recall than do standard mobile banner ads.”

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Facebook To Streamline Ad Units, Focus On Advertiser Objectives

With more than 30 ad units available, Facebook plans to simplify its offerings over the next few months. Facebook plans to focus its offerings on the marketer’s objectives, and suggest the ad units that will perform best in each case.

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From Marketing Funnel to Hourglass: Immediacy + Relevancy = Loyalty

Pushing prospects down the funnel to transaction has long been the goal of marketers. It’s time to think beyond the conversion, however, to events that will inspire loyalty, advocacy, and more conversions.

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Mobile Marketing Isn’t About Screens or Devices, It’s About Behavior

The complexity of the mobile landscape continues to be a hot topic of discussion for marketers. Instead of focusing on mobile as one entity, marketers may be best served addressing the general behavior of each consumer, and the implications of the on-the-go experience.

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Marketing Automation: The Need for a Behavior-Based Program

Behavioral marketing is far from a new concept, but marketers are still marketing to groups as opposed to individuals. The greater your targeting and the more personalization in your messaging, the more success you will have owning the customer journey.

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