Top 5 Articles of the Week – September 27, 2013
Positive Quarter for Digital Ads Ahead of Holiday Season
Search spend in the US continues to see year-over-year growth with Q3 2013 up 13% from Q3 2012. “Paid Search continues to grow at a healthy pace, with the growth in …
Read More5 Simple Strategies for Decreasing Shopping Cart Abandonment
Believe it or not, customers actually do a lot of window shopping online. The main difference between online and traditional window shopping is that customers are more apt to toss items into a virtual shopping cart and then abandon them. …
Read MoreManage & Optimize Retargeting Campaigns Alongside Search, Social, Display & Mobile
ReTargeter is pleased to announce an upcoming app integration into the AdStage online advertising platform! Our upcoming app for AdStage will provide a single interface for you to build, manage and report on ad campaigns across ReTargeter, Google, Bing, Facebook …
Read MoreHow to Design Smarter Retargeting Campaigns
Retargeting is only as good as your campaign setup and your willingness to adjust your settings based on performance. You may be seeing results from a set it and forget it strategy, but there are numerous ways to iterate and …
Read MoreTop 5 Articles of the Week – September 19, 2013
What the Google AdID Means for Ad Tech
Google is looking to replace the cookie with its own unique identifier. Early speculation is that this is sure to be a progressive move for consumers looking to “opt-out” while potentially devastating …
Read MoreHow to Build a Thriving Industry Community on LinkedIn
For any company looking to hire new talent, LinkedIn has become a must-visit, providing a stream of available candidates with polished resumes and readily available references. But LinkedIn can also serve another vital purpose for your company. It’s a great …
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