Have real-time bidding and programmatic become a part of your everyday vocabulary? We marketers are quick to adopt the latest industry jargon and rapidly insert it into our everyday work lives (optimization, KPIs, demand generation, and the like). Despite often …Read More
What to Ask of Big Data to Inform Your Marketing Strategy
A successful marketing strategy is dependent on asking the right questions and analyzing the right data. Make sure you’re asking the right questions of big data analytics.
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As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Facebook users, 500 million Twitter users, and 238 million Linkedin users, it is …Read More
Five Ways to Realize Greater Value from Programmatic Advertising
From premium inventory to goal setting to understanding the balance between automation and auto-pilot, this articles comprises a useful list of tips for making the most of programmatic.
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Twitter has been regularly making updates to its suite of ad products, so it came as no surprise when early this July retargeting was introduced as the next tool available to Twitter advertisers. Twitter plans to slowly roll-out this feature …Read More
A lot of companies are investing resources in launching Facebook pages and for good reason: Theyre a great cost-effective way to stay in touch with customers, spark loyalty and stay top of mind. But they only work when used …Read More