August 2013

Top 5 Articles of the Week – August 2, 2013

Who cares about real-time data anyway?

As real-time data gains traction in the world of marketing jargon, you’ll have to decide what that means for your business and how to actually analyze the data you have to drive optimization and …

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A Definitive Guide to Audience Extension

The relationships publishers have with their highly-valued audiences are no longer confined to only their websites. The improved technology surrounding the management and optimization of user data has given rise to audience extension, a service that is expanding digital boundaries …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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