August 2013

Top 5 Articles of the Week – August 30, 2013

How Programmatic is Changing Ad Sales Teams “Premium products deploy the premium content and the formidable technology of our platform and are something that programmatic buys cannot replicate — they require creativity, a savviness about sticky content, and a digitally native newsroom to elevate brands beyond banners,” says Jimmy Maymann, CEO, Huffington Post. Read what other […]

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5 Retargeting Tips for Corporate Employers

At ReTargeter, we’ve been helping Fortune 500 employers in the financial, retail, technology, and healthcare industries execute on successful retargeting campaigns since 2009. As more and more Fortune 500 employers turn to retargeting to help with their talent acquisition strategy, Recruitment Advertisers and Talent Acquisition leaders are taking notice. Retargeting is a highly effective form […]

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How Retargeting Works for Your Startup

When it comes to your startup, every decision and every dollar counts. Each marketing initiative is incredibly powerful in the startup stage, helping to define your future marketing strategy, build brand awareness, and generate quality leads that can ultimately grow your company. Retargeting can take your marketing efforts to the next level, and ensure your […]

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Top 5 Articles of the Week – August 23, 2013

Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit According to this article on SearchEngineWatch, backlink audits are as integral to SEO as keyword research, on-page optimization, and link building. Keep Reading Mobile Pushes US Digital Ad Market Higher A projected increase in mobile ad spending pushes digital ad spending up […]

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ReTargeter Named to Inc. Magazine’s 2013 500 | 5000 List of Fastest Growing Companies

Inc. Magazine named ReTargeter, the leader in online display advertising and retargeting, to its annual 500|5000 list of the fastest-growing private companies. Inc. Magazine named ReTargeter, the leader in online display advertising and retargeting, to its annual 500|5000 list of the fastest-growing private companies. In addition to ranking #68 on the Inc. 5000 list, ReTargeter ranks […]

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A Simple Opportunity Most Businesses Miss Out On

This article will discuss one simple retargeting strategy that can help your business further maximize retargeting and generate an even greater ROI– flipping the funnel upside down. Digital platforms available to marketers today hold a bright future backed by increased real-time marketing abilities. Research predicts that digital ad spend will climb upwards of $28 billion […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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