June 2013

How I Saved Hundreds of Hours by Asking Four Questions a Week

Inefficiency. It’s a notorious productivity-killer and can stunt the growth of any organization. Making the assumption that your team is functioning like a well-oiled machine is a dangerous thing to do. As a manager, working efficiently to me means being …

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How Retargeting Can Turn Prospects Into Leads

Retargeting is often considered to be exclusively a marketing tool for ecommerce, most likely due to the prevalence of the Zappos example — you visit Zappos, look at a pair of shoes, and after abandoning, you begin to see Zappos …

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Top 5 Articles of the Week – June 7, 2013

What’s Next for Brand Advertisers in an Era of Social, Mobile, and Native Ads

Ad spend will continue to shift to the channels that best reach the audience, and those channels are increasingly digital. “TV is really video, not just …

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Email Retargeting Use Cases

Email remains one of the most important channels for marketers, with 77% of Internet users surveyed preferring email messages over any other form of communication. In fact, many people continue to open emails days, and even months, after it hits …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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