June 2013

Top 5 Articles of the Week – June 28, 2013

Islands in the Stream, That Is What We Are

Search, email, and display continue to be significant channels for marketers with total digital ad spend at $37.13 billion, growing 13.9% year-over-year, according to eMarketer. Advertising in social streams, however, is …

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What You’re Missing By Not Using Retargeting

Did you know that about 90-98% of site visitors are simply not converting? Retargeting can keep you connected to that bounced traffic. With today’s long sales cycles and increasingly complex customer journeys, creating multiple touch points with prospects is essential …

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New Facebook Ads and FBX: Everything You Need to Know

Since its IPO, Facebook has been regularly rolling out updates for advertisers. As Facebook has continued to expand its advertising offerings, the options for marketers have become increasingly complicated. With 27 ad unit offerings, many of which overlap, marketers are …

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Bootstrapping Your Startup: My Lessons Learned

As posted on the SmartBrief Leadership Blog:

As an entrepreneur who bootstrapped my company, ReTargeter, with less than $50,000 in funding, I wanted to share some of my tips and lessons learned. Efficiency, values and community have served as the …

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Top 5 Articles of the Week – June 14, 2013

Study: Rich Media Ads Create More User Interaction Than Standard Banners

Mobile proves a tough landscape for marketers. In an effort to address these challenges, the IAB has released Mobile Rising Stars Formats into their ad portfolio along with a …

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ReTargeter Wins Digiday Award for Best Direct Response Campaign

San Francisco, CA — June 14, 2013 — ReTargeter, the leader in online display advertising and retargeting, today announced that it has won the Digiday Award for Best Direct Response Campaign, which recognizes excellence in a direct response campaign run …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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