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Top 5 Articles of the Week- May 10, 2013

Three Powerful Ways to Measure the Impact of Your Email Marketing

Are your email marketing metrics all about open rates? Measuring the engagement of individual emails won’t tell you the overall return on your email marketing program. Here are three suggestions for diving deeper to determine the full impact of email marketing on your business.

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How Guest Bloggers are Sleepwalking Their Way into Penalties

Guest blogging has replaced link-farming as the link-building technique of choice for marketers looking to boost SEO without fearing penalties from Google’s ever-updating algorithm. But could the technique of choice be leading marketers headlong into penalties from Google? SEOmoz has some interesting thoughts.

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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

Content Marketing Institute, one of the foremost thought leaders in content marketing, has a great list of some of the lessons they’ve learned over the course of the last 15 years.

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Inbound Walk of Fame: 21 Examples of Effective CTAs

A well-executed CTA makes can big difference to your bottom line. Find some inspiration among these 21 examples of effective web design that use strong CTAs.

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Top 5 Hottest Social Media Tools

Social media management and measurement are more of a time commitment than you might think, but there’s a growing suite of solutions aimed at helping marketers do social smarter. Unfortunately, it’s not always easy to differentiate between the useful and the not-so-useful. Fortunately, iMedia has a great roundup of some of the top tools.

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