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Top 5 Articles of the Week- May 3, 2013

Eight Silly Data Myths Marketing People Believe That Get Them Fired

As a digital marketer, you know it’s important to track your KPIs and optimize your campaigns accordingly. Even if you understand that premise, you may not be using digital data to its full potential. Digital evangelist and analytics guru Avinash Kaushik has eight common myths and misconceptions that bring marketers’ performance down. Are you guilty of any of them?

Read them here

Twitter Opens Up Self-Serve Advertising Platform To All Businesses

Twitter has recently opened up its previously invite-only self-serve business to all advertisers. (This week, we wrote about how you can take advantage of Twitter’s different paid offerings).

Read the announcement on GigaOm

This Is Why Advertisers Need to Get Serious About Video

The importance of online video continues to grow, and the opportunities it affords marketers can no longer be ignored. AdWeek makes yet another compelling case that it’s time to be invested in video.

Keep reading

Build a Customer-Centric Marketing Automation Strategy

Marketing automation can be incredibly powerful, but it only works well if there’s thought, energy and empathy put into your campaigns. MarketingProfs has a thoughtful overview of the steps you should take to build a markting automation campaign that’s focused on the customer.

Read more

How to Write Copy in the Post-PC Era: Surrender to the Cross-Device Reality

Content consumers’ habits are changing. Every day more and more content is consumed on mobile devices and tablets. Techniques like responsive design have emerged to ensure that the user experience on mobile is as beautiful as it is on the desktop, but while multi-channel habits may have led you to change your design principles, have you adjusted your copywriting as well?

Read why you should on KISSmetrics

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