Top 5 Articles of the Week – Feb. 8, 2013
Retailers Rethink Shopping Cart Abandonment
Six in ten shoppers have abandoned a full shopping cart–but abandonment does not always indicate lost revenue. Retailers are beginning to re-evaluate what abandonment means and how to build strategies around it.
Facebook Launches Lookalike Audiences
Inside Facebook reports that Facebook is testing a new tool called ‘Lookalike Audiences’ that will allow marketers to target new audiences that bear similar characteristics to their lists uploaded to Custom Audiences.
Read the rest on Inside Facebook
Beyond Link Building – Using Links and Content to Hit Business Goals
SEO is no longer just about driving backlinks, and content is no longer just about ranking. To be successful in 2013, you have to think bigger. Distilled’s Paddy Moogan has more on SEOMoz.
Head to SEOMoz to keep reading
64 Google+ Content Strategies
Google has made is abundantly clear that Google+ is an important ranking signal, and its potency is only growing. It’s time to establish your brand on Google+, and Copyblogger has 64 tips to do just that.
How to Unlock Your ‘Not Provided’ Keywords in Google Analytics
Google Analytics offers powerful insights into how people find your website. Unfortunately, keyword not provided has made it difficult for a lot of marketers to determine where their organic search traffic comes from. KISSmetrics offers a few workarounds for estimating your organic keywords. (We’ve tested a few–so far, they work!)
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