October 2012

Optimize Your Facebook Retargeting Campaign

If you haven’t already, it’s time to start planning to add Facebook retargeting to your marketing mix. As we’ve previously explained, Facebook accounts for 28% of available U.S. display impressions, providing an unparalleled user base and display inventory — an opportunity for digital marketers that should not be missed. In a space with limiting creative specs, you […]

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Top 5 Articles of the Week – Oct. 26, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Using Your Data to Achieve Holiday Retail Success The Nine Ingredients That Make Great Content Shoppers Expected to Spend More Across More Channels During Holidays 2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] Infographic: Email Open Rates by Time of Day Don’t […]

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Reach Holiday Shoppers with Advanced Retargeting Tools

This holiday season, more shoppers will check off their shopping lists online than ever before. Online retailers are ramping up their digital marketing efforts to make the most out of the holiday season.   Many will be using retargeting as part of a digital strategy, and if you are, you should consider incorporating advanced retargeting techniques […]

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Landing Page Design: Beginning with the Basics

Though it’s rarely the first thing marketers think about, a good landing page can make or break a digital ad campaign. It’’s easy to get excited about ad targeting, reach, or complex audience segments, but precision targeting alone can’t create a successful campaign. Whether you’re running PPC, traditional display, or the most advanced form of […]

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Top 5 Articles of the Week – Oct. 19, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: What Redbull Can Teach Content Marketers Leveraging the Brand-Building Power of SEO Data-Driven Brand Storytelling: 6 Steps To a Credible Story The Human Side of Direct Response Google Launches New Disavow Links Tool Don’t forget to sign up for the ReTargeter newsletter to get […]

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The Human Side of Real-Time Bidding

Real-time bidding (RTB) greatly increases the accuracy and efficiency with which marketers can run online advertising campaigns, but many are concerned that it threatens the human elements of media planning. Even as RTB lightens the load on marketers by automating many of the steps involved with media planning, many aspects of online advertising still strongly […]

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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