October 2012

Optimize Your Facebook Retargeting Campaign

If you haven’t already, it’s time to start planning to add Facebook retargeting to your marketing mix. As we’ve previously explained, Facebook accounts for 28% of available U.S. display impressions, providing an unparalleled user base and display inventory — an …

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Top 5 Articles of the Week – Oct. 26, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Using Your Data to Achieve Holiday Retail Success The Nine Ingredients That Make Great Content Shoppers Expected to Spend More Across More Channels During Holidays 2013 B2B Content Marketing… Read More

Reach Holiday Shoppers with Advanced Retargeting Tools

This holiday season, more shoppers will check off their shopping lists online than ever before. Online retailers are ramping up their digital marketing efforts to make the most out of the holiday season.   Many will be using retargeting as part …

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Landing Page Design: Beginning with the Basics

Though it’s rarely the first thing marketers think about, a good landing page can make or break a digital ad campaign. It’’s easy to get excited about ad targeting, reach, or complex audience segments, but precision targeting alone can’t create …

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Top 5 Articles of the Week – Oct. 19, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

What Redbull Can Teach Content Marketers Leveraging the Brand-Building Power of SEO Data-Driven Brand Storytelling: 6 Steps To a Credible Story The Human Side of Direct Response Google Launches… Read More

The Human Side of Real-Time Bidding

Real-time bidding (RTB) greatly increases the accuracy and efficiency with which marketers can run online advertising campaigns, but many are concerned that it threatens the human elements of media planning. Even as RTB lightens the load on marketers by automating …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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