This is the third post in our Analytics to Action series, where we outline the ways you can gain insight from everyday interactions with your customers. Thus far we’ve covered what goes into creating a data-driven marketing organization, and how …Read More
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:IAB: 6-Month Internet U.S. Ad Revenues Hit All-Time High of $17B The Reality of 3-Screen Convergence Facebook Exchange: A New Dog Doing Old Retargeting Tricks Why “The Fold” Is… Read More
The Facebook Exchange, Facebooks (relatively) new real-time bidding platform, has brought retargeting to the worlds largest social network. Many marketers see the Facebook Exchange as a trade up from its traditional demographic targeting tool which allowed targeting based off of …Read More
Retargeting, the process of serving ads to people who have recently visited your website, has become a staple for many a digital marketer.
Though virtually every marketer out there can benefit from retargeting, there are always going to be some …Read More
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:Will Mobile’s Massive Growth Ever Equal Real Revenue? 32% of Smartphone Owners Use Mobile to Research Products Every Week Trust is Worth a Trillion Dollars How to Instill Employees… Read More
Banner design is one of the most important pillars of any online display campaign. A good banner ad employs simple design and concise messaging. When a marketer sets out to create an ad focused on brand awareness, the tenets of …Read More