October 2012

From Analytics to Action Part III: A/B Testing Your Way to Insight

This is the third post in our Analytics to Action series, where we outline the ways you can gain insight from everyday interactions with your customers. Thus far we’ve covered what goes into creating a data-driven marketing organization, and how …

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Top 5 Articles of the Week – Oct. 12, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

IAB: 6-Month Internet U.S. Ad Revenues Hit All-Time High of $17B The Reality of 3-Screen Convergence Facebook Exchange: A New Dog Doing Old Retargeting Tricks Why “The Fold” Is… Read More

Integrating Facebook Retargeting into Your Online Advertising Strategy

The Facebook Exchange, Facebook’s (relatively) new real-time bidding platform, has brought retargeting to the world’s largest social network. Many marketers see the Facebook Exchange as a trade up from its traditional demographic targeting tool which allowed targeting based off of …

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How Email and CRM Retargeting Can Win Customers Back

Retargeting, the process of serving ads to people who have recently visited your website, has become a staple for many a digital marketer.

Though virtually every marketer out there can benefit from retargeting, there are always going to be some …

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Top 5 Articles of the Week – Oct. 5, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Will Mobile’s Massive Growth Ever Equal Real Revenue? 32% of Smartphone Owners Use Mobile to Research Products Every Week Trust is Worth a Trillion Dollars How to Instill Employees… Read More

Banner Design for Retargeting: When Should the Product Be the Hero?

Banner design is one of the most important pillars of any online display campaign. A good banner ad employs simple design and concise messaging. When a marketer sets out to create an ad focused on brand awareness, the tenets of …

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …

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