April 2012

What Not to Miss at Campaign Tech

We’re incredibly excited to be attending this year’s CampaignTech.  With an incredible list of speakers, this event promises to offer valuable learning experiences and a valuable opportunity to connect with thought leaders and industry insiders.

Colin Delany, founder and editor …

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Retargeting for Email Marketers

Email marketing is one of the cornerstones of digital marketing, and whatever Mark Zuckerberg may say, it’s an incredibly effective way to reach your customers.  In fact, 77% of people prefer to receive promotional materials via email than any other …

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Top 5 Articles of the Week – April 13, 2012

Here’s our roundup of the week’s 5 best articles in digital marketing:

Study: Young Consumers Switch Media 27 Times an Hour The Long Tail is Dead: Meet the Wide Tail 4 Ways to Use Email to Improve Website Conversions How… Read More

Top Political Advertising Articles of the Week – April 13, 2012

Here’s our weekly roundup of the top articles in political advertising and tech.

How Twitter Lets Politicians Route Around the Media Optimizing the 2012 Presidential Donation Forms Infographic: Republican Presidential Campaign Emails Compared Don’t forget to sign up for our… Read More

How Political Campaigns Can Leverage Online Video

Since John F. Kennedy used TV to win the 1960 presidential election, the 30 second spot has been a staple of the political campaign.  In this election cycle, fewer and fewer voters watching live TV, as more are heading online …

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Looking Back at ad tech 2012

Lisa Utzchneider, Amazon’s VP of Global Advertising Sales, started off ad tech 2012 with the first keynote: It’s Day One for Advertising.  Utzschneider stressed Amazon’s unique way of thinking about customers—focusing not on what’s going to be different ten years …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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