We’re incredibly excited to be attending this year’s CampaignTech. With an incredible list of speakers, this event promises to offer valuable learning experiences and a valuable opportunity to connect with thought leaders and industry insiders.
Colin Delany, founder and editor …Read More
Email marketing is one of the cornerstones of digital marketing, and whatever Mark Zuckerberg may say, it’s an incredibly effective way to reach your customers. In fact, 77% of people prefer to receive promotional materials via email than any other …Read More
Here’s our roundup of the week’s 5 best articles in digital marketing:Study: Young Consumers Switch Media 27 Times an Hour The Long Tail is Dead: Meet the Wide Tail 4 Ways to Use Email to Improve Website Conversions How… Read More
Here’s our weekly roundup of the top articles in political advertising and tech.How Twitter Lets Politicians Route Around the Media Optimizing the 2012 Presidential Donation Forms Infographic: Republican Presidential Campaign Emails Compared Don’t forget to sign up for our… Read More
Since John F. Kennedy used TV to win the 1960 presidential election, the 30 second spot has been a staple of the political campaign. In this election cycle, fewer and fewer voters watching live TV, as more are heading online …Read More
Lisa Utzchneider, Amazons VP of Global Advertising Sales, started off ad tech 2012 with the first keynote: It’s Day One for Advertising. Utzschneider stressed Amazons unique way of thinking about customersfocusing not on whats going to be different ten years …Read More