April 2012

Top 5 Articles of the Week – April 6, 2012

Here’s our weekly roundup of top articles in digital marketing:

Multi-Channel Attribution: Definitions, Models and a Reality Check Email Preferred Over Texting for Brand Offers, Promos Transparent Marketing: How to Make Your Product Claims Credible…Not Incredible 8 Reasons Users Don’t… Read More

Top Political Adverting Articles of the Week – April 6, 2012

Here’s our weekly roundup of the week’s top articles in political advertising and tech:

As TV Viewing Habits Change, Political Ads Switch Screens Social Media as an Election Predictor? Not So Fast Univision Sells Hispanic Digital Audience for 2012 Election… Read More

Crafting the Perfect Email Marketing Strategy for Your Campaign

Political email marketing is an important part of any campaign strategy, but it’s incredibly easy to get it wrong.   In many instances, email marketing campaigns are not properly coordinated and fail to stay relevant and make supporters want to get …

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ad tech 2012: Back to Basics

Ad tech, the premier digital marketing event, incorporates conferences in nine cities across the globe.   ReTargeter is particularly excited for this week’s San Francisco event, taking place right in our backyard.

Featuring an incredible speaker lineup, ad tech is more …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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