April 2012

When CPM is Better than CPA

One of the primary benefits of digital marketing over traditional media is the vast improvement in measurability of success.  It’s easy to determine certain metrics such as impressions, clicks, and conversions.  However, when it comes to determining proper attribution for …

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You Can’t Control the Conversation on Social Media (and That’’s Okay)

Beyond all of the Likes, retweets and +1s, social media’’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, …

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Retargeting for Recruiters: How to Bring Job Seekers Back to Your Site

With quickly evolving HR technology, it’’s faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can …

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Key Takeaways from CampaignTech

This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didn’t make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful …

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Top 5 Articles of the Week – April 20, 2012

Here’s our weekly roundup of the top digital marketing articles of the week

Study: Mobile + TV Ads Work Way Better Than TV Ads Alone Online Advertising in the Age of Agility 4 Ways to Create Brand Content People Actually… Read More

7 Deadly Sins of Retargeting

Retargeting is a powerful digital marketing technique that can improve brand recognition, recall, and revenue.  Though retargeting can be a wildly effective, high-ROI solution, campaigns gone awry can leave you worse off than when you started.  Avoid these seven retargeting …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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