April 2012

When CPM is Better than CPA

One of the primary benefits of digital marketing over traditional media is the vast improvement in measurability of success.  It’s easy to determine certain metrics such as impressions, clicks, and conversions.  However, when it comes to determining proper attribution for online ads, particularly when you advertise via multiple online channels, the answer is often murky. Though […]

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You Can’t Control the Conversation on Social Media (and That’’s Okay)

Beyond all of the Likes, retweets and +1s, social media’’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, with no possibility for participation. Thanks to Facebook, Twitter, blogs and online discussion forums, however, […]

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Retargeting for Recruiters: How to Bring Job Seekers Back to Your Site

With quickly evolving HR technology, it’’s faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can search for and reach out to more candidates more quickly and effectively than ever before. […]

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Key Takeaways from CampaignTech

This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didn’t make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful speakers.  Of the myriad topics covered, three major themes arose again and again: mobile, the […]

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Top 5 Articles of the Week – April 20, 2012

Here’s our weekly roundup of the top digital marketing articles of the week Study: Mobile + TV Ads Work Way Better Than TV Ads Alone Online Advertising in the Age of Agility 4 Ways to Create Brand Content People Actually Care About The Marketer’s Guide to Google Plus List Building: The Four Questions Every Email […]

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7 Deadly Sins of Retargeting

Retargeting is a powerful digital marketing technique that can improve brand recognition, recall, and revenue.  Though retargeting can be a wildly effective, high-ROI solution, campaigns gone awry can leave you worse off than when you started.  Avoid these seven retargeting sins, and you’ll be sure to have a successful campaign. 1. Showing too many impressions Some […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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