When CPM is Better than CPA
One of the primary benefits of digital marketing over traditional media is the vast improvement in measurability of success. It’s easy to determine certain metrics such as impressions, clicks, and conversions. However, when it comes to determining proper attribution for …
Read MoreYou Cant Control the Conversation on Social Media (and That’s Okay)
Beyond all of the Likes, retweets and +1s, social media’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-waythe brands talk and the consumers listen, …
Read MoreRetargeting for Recruiters: How to Bring Job Seekers Back to Your Site
With quickly evolving HR technology, it’s faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can …
Read MoreKey Takeaways from CampaignTech
This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didnt make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful …
Read MoreTop 5 Articles of the Week – April 20, 2012
Here’s our weekly roundup of the top digital marketing articles of the week
Study: Mobile + TV Ads Work Way Better Than TV Ads Alone Online Advertising in the Age of Agility 4 Ways to Create Brand Content People Actually… Read More7 Deadly Sins of Retargeting
Retargeting is a powerful digital marketing technique that can improve brand recognition, recall, and revenue. Though retargeting can be a wildly effective, high-ROI solution, campaigns gone awry can leave you worse off than when you started. Avoid these seven retargeting …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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