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Best Practices in B2B Retargeting

It’’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching out to past visitors on the sites that they normally visit each day by using […]

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Retargeting is a Safe Way to Use User Data

With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have begun to wonder what information websites have access to and how that information is used. […]

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New Year’s Resolutions for Online Advertisers

The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason to evaluate your current strategies, operations and initiatives, and to make a few changes to […]

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5 Ways to Avoid Creeping People Out With Your Retargeting

As marketers, we are used to, and even intrigued by, the types of personalized marketing signals we receive on a daily basis. Everyone’s doing it – everything from Amazon goods to online services to that purse you’ve been eyeing on ModCloth are reappearing on the sidebars of almost every site you visit. And reappearing. And […]

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Will Changes in Product Search Help or Hurt Your Business?

Will changes in product search help or hurt your business?  With the holiday season upon us, Google and Bing, two of the largest search engines in the world, have made some pretty extensive changes to their product search options. What does this mean for your company’s SEO and advertising efforts? Everything. Google’s Announcement The changes […]

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Why You Should Be Facebook Retargeting This Holiday Season

From the Christmas decorations making their appearance while jack-o-lanterns were still on the shelves to the onslaught of holiday music that began around the same time, it seems like this year is no different from its predecessors; the holiday season has once again made an earlier-than-ever entrance. Has your online retargeting strategy kept up with […]

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Case Study: BattlBox

Battlbox Logo | ReTargeter

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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