Best Practices in B2B Retargeting
It’s clear that retargeting as a marketing practice is here to stay. Its an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching …
Read MoreRetargeting is a Safe Way to Use User Data
With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have …
Read MoreNew Years Resolutions for Online Advertisers
The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason …
Read More5 Ways to Avoid Creeping People Out With Your Retargeting
As marketers, we are used to, and even intrigued by, the types of personalized marketing signals we receive on a daily basis. Everyones doing it everything from Amazon goods to online services to that purse youve been eyeing on …
Read MoreWill Changes in Product Search Help or Hurt Your Business?
Will changes in product search help or hurt your business? With the holiday season upon us, Google and Bing, two of the largest search engines in the world, have made some pretty extensive changes to their product search options. What …
Read MoreWhy You Should Be Facebook Retargeting This Holiday Season
From the Christmas decorations making their appearance while jack-o-lanterns were still on the shelves to the onslaught of holiday music that began around the same time, it seems like this year is no different from its predecessors; the holiday season …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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