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B2B Retargeting and the Path to Online Purchase

A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search referrals. These consumers are using the online market make purchases more than any other media. […]

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The Pros and Cons of Twitter Retargeting

The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether it’s to allow customers to communicate with your company, to make a purchase or to fulfill another objective, there’s a reason each site is created. However, once a website visit is […]

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Retargeting 101: Burn Pixel and Frequency Cap

Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going with your service is the right decision. When run correctly, retargeting can perform incredibly well […]

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How to Use Video in Your Retargeting Campaign

?Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.? – Robert Weiss What you’ll get out of this post: How to design a banner that maximizes CTR What kind of video will yield the most conversions How to use YouTube to drive more […]

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Retargeting for Recruiters: How to Bring Job Seekers Back to Your Site

With quickly evolving HR technology, it’’s faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can search for and reach out to more candidates more quickly and effectively than ever before. […]

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Lights, Camera, Conversions: How to Get Started with Online Video

Fact: We all prefer to WATCH something rather than read it. [Sorry we’re making you read this.] Fact: Ice.com saw a 40% increase in conversion rates for products highlighted in online videos. (Internet Retailer, August 2010) Fact: Web pages with video are 53x more likely to be on the first page of Google. (Forrester Research, […]

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Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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