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Emotional (Banner) Intelligence (and Steve Jobs “steals” a burrito!)

Are you connecting with your audience emotionally in your banner ads? Below are a few of the oldest known tools in persuasion and marketing. These can help you create a sense of identity and belonging in your brand. Leverage the power of Us vs. Them Building a loyal fan base is key and this can […]

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ReTargeter Debuts Redesigned Website and New Advertiser Dashboard

SAN FRANCISCO, February 28, 2011 – Premier retargeting platform and Small Business Summit 2010 Hot Tech Demo Winner, ReTargeter (https://retargeter.com), today unveiled both a completely redesigned website and a new advertising platform interface to provide clients with a dashboard specifically addressing their information needs. By investing in technology and new resources in an effort to […]

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A/B Testing Creatives for Retargeting: Round 1

We’re always encouraging our clients to A/B test their creatives . So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests we’ve done over the past few months with insight into what we learned from each of them. It’s important to note that different […]

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Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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