ReTargeter Blog

ReTargeter Debuts Redesigned Website and New Advertiser Dashboard

SAN FRANCISCO, February 28, 2011 – Premier retargeting platform and Small Business Summit 2010 Hot Tech Demo Winner, ReTargeter (, today unveiled both a completely redesigned website and a new advertising platform interface to provide clients with a dashboard specifically addressing their information needs. By investing in technology and new resources in an effort to streamline their users’ overall experience, ReTargeter demonstrates their commitment to their existing and growing client-base.

The new site provides a comprehensive overview of ReTargeter’s services, with special enhancements, including a slide deck on the homepage and a new products page that showcases innovative products created by ReTargeter Labs, such as RT Mail and Fan ReTargeting. Another new feature is a pricing page that includes a baseline package—allowing users the option to not just purchase retargeting services, but the choice to buy direct ad space across over 98% of top-tier sites that ReTargeter has access to. Visitors to the site will also find the aesthetic to be inviting and informative. The web designers at digital-telepathy, the San Diego-based firm responsible for the redesign, worked closely with the ReTargeter team to enhance the site’s usability and navigation.

In addition to the redesigned website, ReTargeter now provides a new signup process for clients. Advertisers are now able to setup their campaigns with ReTargeter’’s new user dashboard. They can obtain their codes, upload or switch out ads, and change their URL landing pages. A key benefit is the ability to access real-time analytics of a campaign at any time. This allows the user to self-track the results of their online performance marketing programs, resulting in higher revenue and more targeted online site traffic. With the new dashboard, advertisers still also receive the personalized account management service that ReTargeter prides itself on.

“We believe our clients should have real-time transparency with their campaign’s performance.  While ReTargeter Insights adds to the overall customer experience and transparency, our account support team continues to provide optimization tactics and powerful insights to help you get the most of your campaign.” said Arjun Dev Arora, CEO, ReTargeter.



Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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