HOW DO YOU MEASURE VIEW-ABILITY?
View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed. The Interactive Advertising Bureau (IAB) defines view-ability as this; a display …
Read MoreWhat’s Your Return on Audience Data (ROAD)?
Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key …
Read MoreSmart Higher Education Marketing: Engage Students with Retargeting
In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, well take a look at how retargeting can be used to engage with prospective students who have already expressed …
Read MoreSmart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads
As a higher education marketer, are you using advertising that attracts the right type of students? And are you giving them enough opportunities to find you? In this first post of a series, lets explore targeted display ads to reach …
Read MoreThe Difference Between First, Second, and Third Party Data and How to Use Them
In managing display advertising campaigns, it’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter …
Read MorePartner Spotlight: RelateIQ
Young companies, often strapped for cash, need to get creative when it comes to problem-solving. They can build a fix in-house investing substantial time and effort or instead forge mutually beneficial partnerships with other companies to overcome their …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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