Retargeter

3 Real Campaign Optimization Tests and Results

Sometimes the world of marketing optimization gets confusing. People find themselves wondering if it’s  worth the trouble to pay attention to all of the various metrics that can go into targeting a successful campaign. Is it?

Yes, it’s totally worth …

Win the War for Talent with Retargeting: Keep Candidates Engaged

In a previous post, we showed you how to use retargeting to attract the right talent in the first stages of a job search, orientation and consideration. In a 2013 Candidate Behavior Study, CareerBuilder found that job seekers use all …

Retargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise

What’s the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education?

Pencils of Promise (PoP) was founded by Adam Braun, who …

Win the War for Talent with Retargeting: Attract the Right Candidates

What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and …

ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf

Primeloop is launching a new product called Retargeted Conversations.

With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads.

With Primeloop …

Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories!

The stats don’t lie — people click on them. For years, we’ve heard the …