Retargeter

5 Tips for Email Marketing Success

Did you know that 77% of Internet users surveyed prefer email messages over any other form of communication? In fact, email has higher ROI than other channels. As a marketer, we know that email is valuable and that we should …

Top 5 Articles of the Week – September 6, 2013

The Beholder’s Eye: PointRoll’s Mario Diez On Evolution Of Premium RTB

According to Diez, programmatic is about “the relationship between buyer and seller, type of environment, type of audience, the creative format and how data is leveraged to create the …

Google’s New Keyword Planner Tool and How it Impacts Marketers

The end of August saw the end of Google’s Keyword Tool, which has now been officially replaced by the Google Keyword Planner tool.

Read Google’s official announcement.

What are some differences you’ll find between the two?

Where does retargeting fit in the funnel?

You’re probably familiar with the sales process, the studied approach to selling a product or service, which has been depicted over the years with a sales funnel diagram. The funnel quickly takes a potential buyer from awareness to conversion and …

Top 5 Articles of the Week – August 30, 2013

How Programmatic is Changing Ad Sales Teams

“Premium products deploy the premium content and the formidable technology of our platform and are something that programmatic buys cannot replicate — they require creativity, a savviness about sticky content, and a digitally …

5 Retargeting Tips for Corporate Employers

At ReTargeter, we’ve been helping Fortune 500 employers in the financial, retail, technology, and healthcare industries execute on successful retargeting campaigns since 2009. As more and more Fortune 500 employers turn to retargeting to help with their talent acquisition strategy, …