Retargeter

From Analytics to Action Part IV: Systematizing Customer Feedback

Welcome to the final installment of our series on going from analytics to action. We’ve covered how to establish a data-driven mindset within your marketing organization, how to derive insights from search behavior, and how to use A/B tests to …

Reach Holiday Shoppers with Advanced Retargeting Tools

This holiday season, more shoppers will check off their shopping lists online than ever before. Online retailers are ramping up their digital marketing efforts to make the most out of the holiday season.   Many will be using retargeting as part …

Landing Page Design: Beginning with the Basics

Though it’s rarely the first thing marketers think about, a good landing page can make or break a digital ad campaign. It’’s easy to get excited about ad targeting, reach, or complex audience segments, but precision targeting alone can’t create …

From Analytics to Action Part III: A/B Testing Your Way to Insight

This is the third post in our Analytics to Action series, where we outline the ways you can gain insight from everyday interactions with your customers. Thus far we’ve covered what goes into creating a data-driven marketing organization, and how …

Integrating Facebook Retargeting into Your Online Advertising Strategy

The Facebook Exchange, Facebook’s (relatively) new real-time bidding platform, has brought retargeting to the world’s largest social network. Many marketers see the Facebook Exchange as a trade up from its traditional demographic targeting tool which allowed targeting based off of …

From Analytics to Action Part II: Insights from Search

In Part I of our Analytics to Action series, Building a Data-Driven Organization, we touched on the meaning of the popular term and manner of thinking required to find success.

For the remainder of the Analytics to Action series, we’ll …