Stay in Front of Holiday Shoppers with Mobile
The holiday season has always been the most important season for retailers. In 2010, holiday sales represented 19.4% of total retail industry sales. As the holiday season approaches, retailers are increasing advertising budgets to make sure they benefit from the …
Read MoreAn Introduction to Programmatic Buying
As online advertising technology improves, new methods are constantly being tested to create efficiencies around the buying of ad space. Recently, media buyers are moving to add programmatic buying to their online advertising tool belt. Many agencies are leveraging tech …
Read MoreFrom Analytics to Action Part I: Building a Data-Driven Organization
Of late, data-driven marketing has become a very popular turn of phrase. But if it often seems like we’re all talking about different things when we talk about data-driven decision making, it’s because we are. Data is a hot buzzword, …
Read MoreHow Marketers Can Capitalize on Multi-Screen Browsing
Recently, Google released a report on cross-platform consumer behavior. The report is a deep-dive into the browsing habits of multi-screen device users in an attempt to understand how they use multiple screens to complete daily tasks. Presented in the form …
Read MoreGetting Started with Content Marketing: Building a Readership
Most companies appreciate both the value of content marketing for driving new traffic and building a community, and the challenge of regularly creating valuable content. But while creating awesome content is a significant challenge for most businesses, its not the …
Read MoreDrive the Right Traffic to Your Site: Local Targeting with AdWords
Did you know that you can target local customers online? With Google AdWords, its easy. Google is brilliant at boosting traffic, especially local traffic. Google allows you to use local targeting to reach specific markets in the U.S., which means …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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