Retargeter

5 Keys to Building Your Brand in the Digital Realm

Banner advertisements have long been used for direct response campaigns, urging people to “Click Now!?” or take advantage of a timely deal. But digital marketing, and specifically display advertising, can be about more than just generating immediate clicks. Marketers now …

The Latest Internet Marketing Trends

Marketing is a dynamic field and effort — constantly evolving and never resting. And 2013 is no exception to this rule. Many exciting new trends are causing digital advertisers to scramble to keep up with marketing Joneses.

Innovation, not stagnation, …

How I Saved Hundreds of Hours by Asking Four Questions a Week

Inefficiency. It’s a notorious productivity-killer and can stunt the growth of any organization. Making the assumption that your team is functioning like a well-oiled machine is a dangerous thing to do. As a manager, working efficiently to me means being …

The Impact of Social Media on SEO

As the web has evolved, so have search engines.  Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their …

Google Author Rank: What You Need to Know

Google understands that great writers create content. This notion, however, had not been factored into Google’s infamous algorithm until the recent introduction of Author Rank.

What is Author Rank?

Author Rank is a new aspect of Google’s search algorithm that …

How B2B Content Marketers Can Drive Conversions

Content marketing has quickly established itself as a crucial component of SEO, demand gen, and community-building, particularly for B2B marketers. Great content, though it’s not easy to create, is one of the most effective ways of driving highly qualified traffic …