Retargeter

Why Online Display Can Work for Branding

Though largely considered a domain for direct response advertising, the digital ad space has become a friendlier place for large scale branding campaigns. Paving the way are brands like Kellogg who have sung the praises of online advertising for brand …

How to Optimize Your Digital Marketing Strategy

For growing companies beginning to expand their marketing programs, the myriad of online options can be overwhelming. It’s often hard to know where to begin, where to invest, and where to pull back.

Recently, ReTargeter participated in an online roundtable …

Retargeting Shopping Cart Abandoners: How to Make Abandonment Part of the Purchase Funnel

For most online retailers, shopping cart abandonment is simultaneously a significant pain point and an accepted fact of everyday life.  According to a recent Forrester study, 88% of online shoppers report having abandoned a shopping cart without completing the purchase. …

Retargeting for Events and Entertainment Part III: Audience Extension

Welcome to the third and final installment of our series on retargeting for events and entertainment brands. (If you missed the first two posts, you can check them out here, and here.)

The initial posts in the series focused on …

Retargeting for Events and Entertainment Part II: Using Next-Generation Creative for Unheard of Engagement

Welcome to part two of our three-part series on retargeting for events and entertainment. If you missed the first post, we discussed how events and entertainment brands can leverage retargeting to drive ticket sales, maximize attendance, and stay top of …

How Search Retargeting Can Solve Keyword Competition Woes

PPC search advertising is a crowded space. One of the biggest challenges facing search marketers is the rising costs of staying featured for highly competitive keywords.

Historically, search marketers often relied on long tail keywords to make up for the …