Twitter for Lead Generation
In addition to serving as a knowledge sharing platform, Twitter can be an instrumental tool for community building and lead generation. With more than 200 million active monthly users, there is a great opportunity for businesses on Twitter to find …
Read MoreOptimize Your Facebook Retargeting Campaign
If you havent already, its time to start planning to add Facebook retargeting to your marketing mix. As we’ve previously explained, Facebook accounts for 28% of available U.S. display impressions, providing an unparalleled user base and display inventory — an …
Read MoreIntegrating Facebook Retargeting into Your Online Advertising Strategy
The Facebook Exchange, Facebooks (relatively) new real-time bidding platform, has brought retargeting to the worlds largest social network. Many marketers see the Facebook Exchange as a trade up from its traditional demographic targeting tool which allowed targeting based off of …
Read MoreHow Campaigns Can Use Social Ads to Reach the Right Audiences
The 2012 campaign has been called the Facebook election and the Twitter election on more than one occasion. Social media is being heralded as a way to spread your message through earned (read: unpaid) media. But is that the end …
Read MoreHarnessing the Power of Twitter for Politics…Without Getting Burned
With 100 million active users, more than 10 times the number of active users during the 2008 election, Twitter has become a powerhouse for information dissemination. It is a powerful medium to relay information and to get supporters to do …
Read MoreSocial Media Done Right: Be Yourself, but Don’t Forget About the Data
For brands attempting to cultivate a believable, relatable online presence, social media marketing is no longer optional. If you aren’?t present on the platforms your audience uses, you run the risk of losing their attention (if you can get it …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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