Retargeter

The Growing Importance of Twitter for Advertisers

We’?ve regularly touted the importance of Twitter as a lead generating resource, as part of your social media marketing mix, and as an essential component of your community building strategy. Twitter advertising can push your efforts to the next level. …

Navigating Facebook Advertising: Custom and Lookalike Audiences

In the past year, Facebook has ramped up its offerings for advertisers. Over the course of a year, we saw the launch of the Facebook Exchange, Custom Audiences, and most recently, Lookalike Audiences.

Here’s a breakdown of how marketers can …

Marketers Are Changing Their Social Strategies. Are You?

Social media has become an integral part of most brands’ digital presence. We’ve known for some time that consumers expect to find familiar brands on the social platforms they use and like to research new brands on social networks as …

Facebook Ads API vs. Facebook Exchange: What’s the Difference?

Disclaimer: In 2016 Facebook chose to close their Ad Exchange (FBX). Third-party vendors can still purchase ads on Facebook through the company’s “application programming interface.”

With the 2012 launch of the Facebook Exchange (FBX), many advertisers have been left wondering …

The Power of Pinterest for B2B Lead Generation

Having emerged as the social media darling of 2012, it’s time to invest some of your 2013 marketing resources into Pinterest. In addition to boasting the largest increase in unique visitors and time spent on-site over any other social network …

LinkedIn for B2B Lead Generation

Potential buyers are constantly scouring the Internet for information. By the time someone has filled out your lead form, chances are they’ve done a lot of research and are much further along in the buying process than you might expect. …