Social Advertising

LinkedIn For Advertisers: Finding the B2B Buyer

As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Facebook users, 500 million Twitter users, and 238 million Linkedin users, it is no secret that social media platforms provide an unparalleled opportunity to reach the right buyers. […]

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Twitter’s Ad Retargeting Tool: What Advertisers Need to Know

Twitter has been regularly making updates to its suite of ad products, so it came as no surprise when early this July retargeting was introduced as the next tool available to Twitter advertisers. Twitter plans to slowly roll-out this feature by testing with a small number of advertisers in the U.S. However, given Facebook’s recent […]

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5 No-Brainer Fixes for Your Neglected Facebook Page

A lot of companies are investing resources in launching Facebook pages – and for good reason: They’re a great cost-effective way to stay in touch with customers, spark loyalty and stay top of mind. But they only work when used correctly. How can you spot a Facebook page that’s faltering? It has become a wasteland […]

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5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:   We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social platforms they use and like to research new brands on social networks as well. The importance of available customer service, responsiveness, […]

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New Facebook Ads and FBX: Everything You Need to Know

Since its IPO, Facebook has been regularly rolling out updates for advertisers. As Facebook has continued to expand its advertising offerings, the options for marketers have become increasingly complicated. With 27 ad unit offerings, many of which overlap, marketers are left confused as to the Facebook strategy that will be optimal and result in maximum […]

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Instagram: User and Brand Interaction

Approximately one year ago Facebook captured headlines with its $1 billion acquisition of Instagram. The fun, easy to use photo sharing platform, quickly proved it had staying power. Instagram purists feared the Facebook acquisition. Would their beloved platform quickly become another Facebook? Would it no longer be about sharing beautiful photos and start incorporating all […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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