The Importance of Rotating Creatives
One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted …
Read MoreThe Challenges of Mobile Retargeting
Every year for the last few, weve heard proclamations that this year will be year of mobile. To some extent its hyperbole, but to some extent its true. 43% of American cell phone users own a smart phone, and 62% …
Read MoreBring Your Database Online: CRM Retargeting for Direct Mail Marketers
Some of the major challenges faced by direct mail marketers include consumers lower tolerance for marketing messages in the mail, consumers who are increasingly plugged in, heightened demand for accountability due to the rise of online marketing, and how to …
Read MoreWhere Search Meets Display: Search Retargeting the Top of the Funnel
Search engine marketing is often touted for its superiority to traditional run-of-network (RON) display advertising. And for good reason?, marketers can expect to see significantly higher click-through rates with paid search placements than with RON display ads. It certainly makes …
Read MoreHow to Research and Launch a Retargeting Campaign
Retargeting is an online advertising practice that serves your ads to users after they leave your website. Your ads appear all over the web, allowing you to stay in front of your audience even when theyre browsing other sites. The …
Read More3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but its difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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