The Challenges of Mobile Retargeting
Every year for the last few, weve heard proclamations that this year will be year of mobile. To some extent its hyperbole, but to some extent its true. 43% of American cell phone users own a smart phone, and 62% of all 25-44-year-olds own smartphones. That number grows every day. Forrester predicts that by 2016, one billion people will be using smartphones. As of late 2011, there were almost 1.2 billion mobile web users globally, and 12.6% of total website traffic came from mobile browsers. Thats a 102% increase from the year before.
Retargeting the practice of serving ads to users who have previously visited your site has become a preferred tactic for internet marketers due to its high ROI relative to traditional display advertising. The technology for mobile retargeting exists, but is still in its early stages, particularly when compared to the exciting new technologies created every day in the thriving web-based retargeting sector.
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