Retargeter

The Final Push: Reaching the Right Voters with Online Ads

In the days and weeks leading up to November, campaigns must shift their focus from persuasion to targeted outreach and turn out. As with every aspect of the 2012 campaign season, online advertising will play a larger role in mobilization …

Top 5 Articles of the Week – Sept. 14, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Debunking the Online Ad Shortage Myth

With election season in full swing, the presidential battle has made it to television, the airwaves, and online. Unlike previous elections, digital outreach has been, and will continue to be, a significant component of political ad spending. In fact, online …

Four Tips for Taking Your Campaign Emails to the Next Level

A coherent email strategy is a key component of any political campaign. Emails keep supporters up to date, provide the rare opportunity for direct, unfiltered communication between the campaign and the voter, and are often a significant source of donations.…

Top Political Advertising Articles of the Week – June 1, 2012

Here’s ReTargeter’s weekly roundup of top articles in political advertising and tech:

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Top Political Advertising Posts of the Week – May 25, 2012

Here’s our weekly roundup of the top articles in political advertising and tech:

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