ReTargeter Blog

Top Political Advertising Posts of the Week – May 25, 2012


Here’s our weekly roundup of the top articles in political advertising and tech:

  1. The Death of the Hunch
  2. The New and Not-So-New in Obama’s Dashboard
  3. Eight Vital Online Tools for Political Campaigns

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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