The Final Push: Reaching the Right Voters with Online Ads
In the days and weeks leading up to November, campaigns must shift their focus from persuasion to targeted outreach and turn out. As with every aspect of the 2012 campaign season, online advertising will play a larger role in mobilization …
Read MoreTop 5 Articles of the Week – Sept. 14, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:
What Facebook’s Phone and Email Targeting Really Means The Most Important Question in Email Marketing Mitt Romneys Digital Director Zac Moffatt: You Cant Run A Political Campaign Without Digital… Read MoreDebunking the Online Ad Shortage Myth
With election season in full swing, the presidential battle has made it to television, the airwaves, and online. Unlike previous elections, digital outreach has been, and will continue to be, a significant component of political ad spending. In fact, online …
Read MoreFour Tips for Taking Your Campaign Emails to the Next Level
A coherent email strategy is a key component of any political campaign. Emails keep supporters up to date, provide the rare opportunity for direct, unfiltered communication between the campaign and the voter, and are often a significant source of donations.…
Read MoreTop Political Advertising Articles of the Week – June 1, 2012
Here’s ReTargeter’s weekly roundup of top articles in political advertising and tech:
The Decline of Primetime Campaigns Dig Through Online Data to Target Voters Meet the Romney Campaign’s Official iPhone AppDon’t forget to sign up for our newsletter to …
Read MoreTop Political Advertising Posts of the Week – May 25, 2012
Here’s our weekly roundup of the top articles in political advertising and tech:
The Death of the Hunch The New and Not-So-New in Obama’s Dashboard Eight Vital Online Tools for Political CampaignsDon’t forget to sign up for our newsletter …
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