Interview with ReTargeter CEO Arjun Dev Arora by Andrew Warner of Mixergy

mixergy1

Last week, ReTargeter’s CEO Arjun Dev Arora had the wonderful opportunity to be interviewed by Andrew Warner of Mixergy. “When Dev Arora worked at Yahoo he noticed that certain ads were generating phenomenal results for his advertisers, but few advertisers could buy them. The ads were retargeting users, which meant they enabled advertisers to only…

Read the full article…

ReTargeter CEO Arjun Dev Arora interviewed by Ad Exchanger

Retargeting Can Add Brand Scaling Effect For Marketers Says ReTargeter CEO Arora What is the target market for ReTargeter? Arjun: ReTargeter’s goal has always been to democratize retargeting. While the technology has traditionally been used by big brands with big budgets, we launched a retargeting solution that focused on the small-to-medium sized business on a…

Read the full article…