ReTargeter CEO Arjun Dev Arora interviewed by Ad Exchanger
Retargeting Can Add Brand Scaling Effect For Marketers Says ReTargeter CEO Arora
What is the target market for ReTargeter?
Arjun: ReTargeter’s goal has always been to democratize retargeting. While the technology has traditionally been used by big brands with big budgets, we launched a retargeting solution that focused on the small-to-medium sized business on a smaller budget but could also be leveraged by larger brands looking for the best reach possible. We have worked with companies and organizations across the web including SaaS companies, non-profits, traditional e-commerce companies and even politicians and entertainment professionals. While SMBs are the target market for our core retargeting product, some of our social retargeting solutions have been very attractive to bigger brands, such as DKNY and Tim Ferriss.