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ReTargeter CEO Arjun Dev Arora interviewed by Ad Exchanger


Retargeting Can Add Brand Scaling Effect For Marketers Says ReTargeter CEO Arora

What is the target market for ReTargeter?

Arjun: ReTargeter’s goal has always been to democratize retargeting. While the technology has traditionally been used by big brands with big budgets, we launched a retargeting solution that focused on the small-to-medium sized business on a smaller budget but could also be leveraged by larger brands looking for the best reach possible. We have worked with companies and organizations across the web including SaaS companies, non-profits, traditional e-commerce companies and even politicians and entertainment professionals. While SMBs are the target market for our core retargeting product, some of our social retargeting solutions have been very attractive to bigger brands, such as DKNY and Tim Ferriss.

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Case Study: Total Wine & More

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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